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CHUNKY GRANOLA

MADE WITH A BLEND OF CRUNCHY TOASTED OATS CALLED GRANOLA AND A VITAMIN MIX DESIGNED FOR ACTIVE LIFESTYLES.

LOADED with extra flavour and available in three delicious options (Nut Loaded, Fruit Loaded and Chocolate Loaded) our granola is packed full of protein, fibre and vitamins to keep you going through the morning.

VIEW CHUNKY GRANOLA RANGE

CHUNKY GRANOLA

MADE WITH A BLEND OF CRUNCHY TOASTED OATS CALLED GRANOLA AND A VITAMIN MIX DESIGNED FOR ACTIVE LIFESTYLES.

LOADED with extra flavour and available in three delicious options (Nut Loaded, Fruit Loaded and Chocolate Loaded) our granola is packed full of protein, fibre and vitamins to keep you going through the morning.

  • FUEL_GRANOLA_FRUIT1.1

    CHUNKY FRUIT

    NUTRITIONAL VALUES
    SERVING SIZE 50g 100g
    ENERGY VALUE 232kcal / 973kJ 434kcal / 1825kJ
    PROTEIN4.2g 8.4g
    CARBOHYDRATE33.5g67g
    of which sugars15.2.0g30.4g
    FAT6.6g13.2g
    of which saturates1.5g2.9g
    FIBRE3.5g6.9
    SODIUM0.02g0.04g
    INGREDIENTS

    Oats, Sugar, Fruit Mix 14% (Sugar, Cranberries, Apple Pieces, Strawberry Pieces, Redcurrants, Peach Pieces, Blackberries, Sunflower Oil,Salt, Acids: Citric and Ascorbic Acid), Sunflower Oil, Wheat Flakes, Rice Flour, Grated Coconut, Glucose-Fructose Syrup, Pumpkin Seeds, Wheat Gluten, Barley & Wheat Malt Flour, Caramel Syrup, Natural Flavouring, Salt, Guarana Extract (0.04%), Barley Malt, Antioxidant: Totopherol-rich extract, Vitamins (B1,B2,B3,B5,B6,B9,B12,E).


  • FUEL_GRANOLA_CHOC1.1

    CHUNKY CHOCOLATE

    NUTRITIONAL VALUES
    SERVING SIZE 50g 100g
    ENERGY VALUE 232kcal / 973kJ 464kcal / 1945kJ
    PROTEIN4.7g 9.4g
    CARBOHYDRATE30.9g61.6g
    of which sugars13.0g25.9g
    FAT9.2g18.3g
    of which saturates2.9g5.7g
    FIBRE3.7g7.4g
    SODIUM0.02g0.04g
    INGREDIENTS

    Oats, Sugar, Dark Chocolate 12.5% (Cocoa Mass, Sugar, Cocoa Butter, Emulsifier: Lecithin), Sunflower Oil, Wheat Flakes, Rice Flour, Grated Coconut, Glucose-Fructose Syrup, Pumpkin Seeds, Fat Reduced Cocoa, Dextrose, Wheat Gluten, Barley & Wheat Malt Flour, Caramel Syrup, Natural Flavouring, Salt, Guarana Extract (0.04%), Barley Malt, Antioxidant: Totopherol-rich extract, Vitamins (B1,B2,B3,B5,B6,B9,B12,E)


  • FUEL_GRANOLA_NUTS1.1

    CHUNKY NUTS

    NUTRITIONAL VALUES
    SERVING SIZE 50g 100g
    ENERGY VALUE 235cal / 984kJ 470kcal / 1968kJ
    PROTEIN4.4g 9.9g
    CARBOHYDRATE30.1g60.2g
    of which sugars11.7g23.4g
    FAT9.8g19.5g
    of which saturates1.9g3.8g
    FIBRE3.5g7g
    SODIUM0.025g0.05g
    INGREDIENTS

    Oat Flakes, Sugar, Nut Mixture (14%): Hazelnuts. Almonds, Walnuts, Pecans, Sunflower Oil, Wheat Flakes, Rice Flour, Grated Coconut, Gloucose-fructose Syrup, Pumpkin Seeds, Wheat Gluten, Barley – and Wheat Malt Flour, Caramel Syrup, Natural Flavouring, Salt, Guarana Extract, Barley Malt, Antioxidant: tocopherol rich extract, Vitamins (B1, B2, B3, B5, B6, B9. B12, E)


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INSTANT PORRIDGE

100% NATURAL CREAMY PORRIDGE MADE WITH REAL FRUIT PIECES. JUST ADD HOT WATER FOR A DELICIOUS CONVENIENT BREAKFAST.

PACKED full of flavour, our instant porridge pots are the perfect way to start your morning. Available in three flavours, (Apple and Cinnamon, Forest Fruits and Golden Syrup) they are low in fat, and contain 10G of protein.

VIEW INSTANT PORRIDGE RANGE

INSTANT PORRIDGE

100% NATURAL CREAMY PORRIDGE MADE WITH REAL FRUIT PIECES. JUST ADD HOT WATER FOR A DELICIOUS CONVENIENT BREAKFAST.

PACKED full of flavour, our instant porridge pots are the perfect way to start your morning. Available in three flavours, (Apple and Cinnamon, Forest Fruits and Golden Syrup) they are low in fat, and contain 10G of protein.

  • FUEL_PORRIDGE_FRUITS1.1

    FOREST FRUITS

    NUTRITIONAL VALUES
    SERVING SIZE 60g 100g
    ENERGY VALUE 221kcal / 925kJ 367kcal / 1542kJ
    PROTEIN11.4g 19g
    CARBOHYDRATE37.3g62.2g
    of which sugars16.5g27.5g
    FAT2.6g4.3g
    of which saturates0.48g0.8g
    FIBRE2.4g4.2g
    SODIUM110mg183.3mg
    INGREDIENTS

    Rolled Oats, Skimmed Milk Powder, Sugar, Soya Protein Isolate, Milk Protein Concentrate, Freeze Dried Raspberry Pieces (1%), Natural Flavourings, Salt


  • FUEL_PORRIDGE_APPLE1.1

    APPLE & CINAMMON

    NUTRITIONAL VALUES
    SERVING SIZE 60g 100g
    ENERGY VALUE 221kcal / 925kK 383kcal / 1542kK
    PROTEIN11.5g 19.2g
    CARBOHYDRATE37.5g62.5g
    of which sugars16.9g28.2g
    FAT2.6g4.3g
    of which saturates0.48g0.8g
    FIBRE2.4g4g
    SODIUM110mg183.3mg
    INGREDIENTS

    Rolled Oats (57%), Skimmed Milk Powder, Sugar, Soya Protein Isolate, Milk Protein Concentrate, Freeze Dried Apple Pieces (1.5%), Salt, Natural Flavouring.


  • FUEL_PORRIDGE_GOLDEN1.1

    GOLDEN SYRUP

    NUTRITIONAL VALUES
    SERVING SIZE 50g 100g
    ENERGY VALUE 221kcal / 925kJ 368kcal / 1542kJ
    PROTEIN11.5g 19.2g
    CARBOHYDRATE37.5g62.5g
    of which sugars16.3g27.2g
    FAT2.6g4.3g
    of which saturates0.48g0.8g
    FIBRE2.4g4g
    SODIUM110mg183.3mg
    INGREDIENTS

    Rolled Oats (58%), Skimmed Milk Powder, Sugar, Soya Protein Isolate, Milk Protein Concentrate, Natural flavouring , Salt


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LIQUID BREAKFAST

FLAVOURED MILK DRINK WITH ADDED PROTEIN, FIBRE AND VITAMINS AND WITH LESS THAN 1% FAT DESIGNED FOR ACTIVE LIFESTYLES.

FUEL LIQUID BREAKFAST is available in four delicious flavours (Strawberry, Chocolate, Cafe Latte and Vanilla) and provides all the morning sustenance you need. It is the perfect “grab and go” solution for your busy lifestyle.

VIEW LIQUID BREAKFAST RANGE

LIQUID BREAKFAST

FLAVOURED MILK DRINK WITH ADDED PROTEIN, FIBRE AND VITAMINS AND WITH LESS THAN 1% FAT DESIGNED FOR ACTIVE LIFESTYLES.

FUEL LIQUID BREAKFAST is available in four delicious flavours (Strawberry, Chocolate, Cafe Latte and Vanilla) and provides all the morning sustenance you need. It is the perfect “grab and go” solution for your busy lifestyle.

  • FUEL_DRINK_STRAW1.1

    STRAWBERRY

    NUTRITIONAL VALUES
    SERVING SIZE 100ml 330ml
    ENERGY VALUE 76kcal / 323kJ 251kcal / 1066kJ
    PROTEIN6.1g 20.1g
    CARBOHYDRATE11.8g38.9g
    of which sugars8.3g27.4g
    FAT0.1g0.33g
    of which saturates0.06g0.2g
    FIBRE1.8g5.9g
    SODIUM46mg152mg
    INGREDIENTS

    Skimmed Milk (65%), Water, Sugar, Skimmed Milk Powder, Soya Protein, Inulin, Dried Glucose Syrup, Strawberry Juice Concentrate (0.3%), Calcium Phospahte, Natural Flavourings, Thickeners (Cargeenan, Guar Gum), Sandalwood Extract, Vitamins (Vitamin C, Niacin, Vitamin B1, B6, Vitamin A, Folic Acid)

    Contains Milk and Soya. Suitable for Vegetarians. No GM Ingredients.


  • FUEL_DRINK_CAFE1.1

    CAFFE LATTE

    NUTRITIONAL VALUES
    SERVING SIZE 100ml 330ml
    ENERGY VALUE 73kcal / 310kJ 241kcal / 1033kJ
    PROTEIN6.1g 20.1g
    CARBOHYDRATE11.0g36.3g
    of which sugars7.5g24.8g
    FAT0.2g0.66g
    of which saturates0.1g0.33g
    FIBRE1.6g5.3g
    SODIUM60mg198mg
    INGREDIENTS

    Skimmed Milk (50%), Water, Skimmed Milk Powder, Sugar, Soya Protein, Inulin, Dried Glucose Syrup, Freeze Dried Coffee (1%), Fat Reduced Cocoa Powder, Thickeners (Cargeenan, Guar Gum), Calcium Phosphate, Natural Flavourings, Vitamins (Vitamin C, Niacin, Vitamin B1, B6, Vitamin A, Folic Acid)

    Contains Milk and Soya. Suitable for Vegetarians. No GM Ingredients.


  • FUEL_DRINK_CHOC1.1

    CHOCOLATE

    NUTRITIONAL VALUES
    SERVING SIZE 100ml 330ml
    ENERGY VALUE 88kcal / 374kJ 290kcal / 1234kJ
    PROTEIN6.1g 20.1g
    CARBOHYDRATE13.5g44.5g
    of which sugars9.7g33.0g
    FAT0.8g2.6g
    of which saturates0.7g2.31g
    FIBRE1.6g5.28g
    SODIUM60mg198mg
    INGREDIENTS

    Skimmed Milk (50%), Water, Sugar, Skimmed Milk Powder, Soya Protein, Cocoa Mass (1%), Dried Glucose Syrup, Fat Reduced Cocoa Powder (1%), Inulin, Thickeners (Cargeenan, Guar Gum), Calcium Phosphate, Natural Flavourings, Vitamins (Vitamin C, Niacin, Vitamin B1, B6, Vitamin A, Folic Acid)

    Contains Milk and Soya. Suitable for Vegetarians. No GM Ingredients.



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#FUELYOUR10K

FUELYOUR10KHOURS was inspired by Dr Anders Ericsson’s 10,000 hours theory, that practice can make perfect. You don’t have to be born with a natural given talent to reach your dream of greatness.

20 hours a week. 1000 hours a year. For 10 years. 10,000 hours is the level of practice required for you to become elite in your chosen field. Athlete or artist, musician or businessman we want to motivate you along on your own ‘10k hours’ journey.

As an aspiring business and challenger brand, we also understand that reaching your goals requires a personal commitment and, simply put, you get OUT what you put IN. You are on a journey to something special, whatever your craft. There are no shortcuts and it demands your energy, your motivation….YOURS ALONE.

Our ranges of fully loaded, energizing breakfasts are designed to provide morning sustenance for those in the pursuit of excellence, in a convenient format to fit with your busy lives.

Whatever your ambition is, good luck and make sure you are FUEL’ed for success!

TELL US YOUR 10K STORY

OURTEAM

You don’t have to be a superhero to be on a 10k challenge. We’re a pretty regular team here at FUEL, but we all have one thing in common; we love what we do and we want to get better at it. Whatever your craft…it requires dedication, energy, time and above all passion (and a good breakfast doesn’t hurt either!).


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RICKY CROMPTON

MTB FREESTYLE

Ricky is a Professional Mountain bike rider with a lifelong passion for anything with 2 wheels. Ricky also makes the time to run his own business “Ridelife”, inspiring others to enjoy his sport. In 2014, Ricky’s documentary “Selfmade” will follow him through every jump, show & contest.

What is your 10K Hours ambition this year?
My 10K Hours ambition is to break the World Record for the longest distance backflip on MTB. Believe!

What is your proudest achievement?
Winning the Redbull Mini Drome Race back to back.

Favorite FUEL product?
Chunky FRUIT Granola: its perfect for an explosive active lifestyle.

Still a fair amount of landscaping todo this weekend but shes nearly done #earlshiltonpumptrackhttp://t.co/ro7Rr8OJy3


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RICKY CROMPTON

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DANIEL THORNICROFT

JOB: Sales Maverick

What is your nickname and why?
“Cowpat” because when I was growing up I used to spend all my free time helping out on the family farm and my friends created this very fitting name I have had it since I was 13 and it is still going strong!!

What is your 10KHours ambition?
For me and my horse Libby to event at 3 day 3 star event such as Badminton Horse trails.

What is your proudest achievement?
When I organised a couple of themed raves/parties in a local club to help raise money for Macmillian Cancer support, it was some thing I had been wanting to do since I lost my Mum back in 2009, the Hat and Christmas jumper parties were a massive success and I raised over £4000 for Macmillian.

Favorite FUEL product?
Has to be the Apple and Cinnamon porridge pot…


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DANIEL THORNICROFT

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ALEX MATHESON

JOB: Co-Founder / Operations Guru

What is your nickname and why?
Alibo – it’s a family thing!

What is your 10KHours ambition?
I am on many 10K journeys from skiing and road biking to building the Fuel brand to a level that supports as many peoples’ 10K ambitions as possible – perhaps say 10 thousand!

What is your proudest achievement?
Winning British Army Skiing Championship was pretty cool but certainly overtaken by the arrival of my boys!

Favorite FUEL product?
Chocolate Liquid Breakfast


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ALEX MATHESON

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BARNEY MAULEVERER

JOB: Co-Founder / The Gaffer

What is your nickname and why?
“Barn Dog” – No relation to Snoop but my surname in French means Bad Greyhound!!

What is your 10KHours ambition?
Building stuff – from early days of Lego to sand castles and now business, family and much more Lego. 10,000 hours of practice and I might be allowed to build the most awesome treehouse ever – with a zip wire!

What is your proudest achievement?
Aside from making 15 minute rock cakes in only 10 minutes, I think it has to be getting lost in the Amazon Jungle in Brazil and finding my way out…

Favorite FUEL product?
The Chocolate Liquid Breakfast – I’m usually so bad at having breakfast and it does what it says on the tin.


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BARNEY MAULEVERER

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DREW LEEPER

What is your nickname and why?

I was given the name “DrewBear” by my mates as I was always on the hunt for food and would always be seen constantly eating.

What is your 10KHours ambition?
My 10k ambition is to become elite at playing the acoustic guitar and tour the UK.

What is your proudest achievement?
Completing the West Coast Trail on Vancouver Island. The whole adventure was just outstanding and pretty hard going in parts when you’ve smashed up your knee and still got 50miles of rugged, coastal terrain left to finish.

Favorite FUEL product?
If I’m at home and have time, gotta say the big nutty chunks granola, absolutely delicious.


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DREW LEEPER

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DEB ISHERWOOD

JOB: Keeping the Wheels Moving!

What is your nickname and why?
Bubble!! Because I used to drive a VW Beetle and secondly I get a little tipsy when drinking champagne or anything sparkling to which I proclaimed one day that it was due to the bubbles!!

What is your 10KHours ambition?
To climb Kilimanjaro

What is your proudest achievement?
Completed a 20k Charity Walk at Chatsworth Hall in 2012

Favorite FUEL product?
Vanilla Liquid Breakfast


DEBS_SML

DEB ISHERWOOD

JOHN_LRG
JOHN FRASER

JOB: Logistics Legend

What is your nickname and why?
“Fraze” – just short for my surname Fraser

What is your 10KHours ambition?
To run a marathon one day!

What is your proudest achievement?
Being selected for the Scottish University Mens Shinty team.

Favorite FUEL product?
Apple and Cinnamon Porridge Pot


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JOHN FRASER

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JASON KERR

JOB: Co-Founder / Head Chef

What is your nickname and why?
Quite simply its ‘The Daddy’ – not because I’m some tough guy ‘Godfather’ figure, but down to the fact that I have perfected dad-dancing to professional level and I’m a bit of an old man!

What is your 10KHours ambition?
To get promoted to the next division up in squash before my knees give up altogether. Even if I’ve missed the boat, I’ll die trying!

What is your proudest achievement?
Personally – it has to be my three rugrats who are my pride and joy. Professionally – It’s got to be seeing FUEL selling off the shelves in so many supermarkets.

Favorite FUEL product?
I’d say it’s the Fruit Loaded Granola, mixed with plain yoghurt and sliced banana.


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JASON KERR

EMMA_LRG
EMMA WHITE

JOB: Glamorous World Traveller

What is your nickname and why?
Emsly. My parents chose short names that (theoretically) couldn’t be nicknamed – to things they didn’t like, but I managed to end up with one which is longer than my original name.

What is your 10KHours ambition?
I am torn between learning to surf and learning to play the piano again. I would like to be able to play Beethoven’s Sonata No. 8 C Minor perfectly – and that will definitely be a 10k challenge!

What is your proudest achievement?
Oh I would find it impossible to just choose one of so many, hahahaha ;-)

Favorite FUEL product?
Fruit loaded granola


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EMMA WHITE

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FRASER O'BRIEN

MOTORSPORT MAVERICK

COMPETITION: Porsche GT Cup, Fiat Arbarth Series

18 year-old racing sensation, Fraser is part maverick talent and part businessman, as he pushes to fund his big plan – international motorsport success. Fraser is blessed with that distinctive mix of diving talent, personal charm and an edge of steely determination that is often found in today’s boardrooms.

As the youngest person in the world to ever win a Porsche GT Cup round, at the tender age of 17, he is driven by his ambition to make a big dent in international motorsport. Frazer O’Brien is acutely aware that you do not get something for nothing.

Fraser is pushing for more podiums in 2014 and we are delighted to be supporting him on that journey.


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FRASER O'BRIEN

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LEE DEBUSE

INTERNATIONAL WAKEBOARD LEGEND

Lee (aka LDB) is a seasoned UK wakeboarding professional, and has built up an enviable reputation over the years. Not only a winner of multiple National Champs he is an inspirational coach through LDB Wakeschool.

Lee is the official coach of the RAF Wakeboarding team, and closely associated with the British development squad. We are delighted to work with Lee in finding the next generation of talent!


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LEE DEBUSE

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ELLIE STEVENS

ATHLETICS SUPREMO

Tipped as one of the leading British contenders for the Bejing Olympics in 2008, Ellie was hit by a devastating setback when diagnosed with ME that same year. Since then, her relentless passion for her sport has seen her fight back to become again one of the UK’s top ranked middle distance athletes in 2012.

Ellie has her sights firmly set on the Commonwealth Games in 2014 and the Rio Olympics in 2016, and believes the hard work will pay off. We are very proud of being able to work with such a determined and inspiring person and wish Ellie every success for the future!!


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ELLIE STEVENS


FINDFUEL

Looking to buy FUEL in your local town or city or want to find out where you can buy it anywhere in the UK? Here is a list of the stores that stock us based on the product you might be looking for:

If you want to be a STOCKIST please contact: stockfuel@fuelyour10khours.com


 
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